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April 2020

Statement on Extension of the Stay-At-Home Order for the City and Count of Broomfield

150 150 Pat Monacelli

By Sam Taylor
President and CEO, Broomfield Chamber of Commerce

Leadership is tough. Telling people what they want to hear and having them follow you is easy; people do it all the time. Real leadership is doing what you believe is right, even when it upsets people who believe their situation is not being considered. It takes fortitude and dedication to stick to stick to those decisions. This pandemic has provided us with a lot of opportunity for leadership. Some people have failed miserably, many have succeeded, but in such a small way we never hear about it. One thing is certain, we need to follow the leadership that is the best for all of us.

As the CEO of the Chamber of Commerce, I want nothing more than for our businesses to go back to how things were two months ago. Business was booming, the State of Colorado had money that they could add to transportation, our unemployment level was low, and you could stand next to someone and not worry about contracting a potentially deadly disease. Those days may come back, but today is not that day. Governor Polis came out with his Safer at Home plan this week and he wants things to go back to normal. The Governor has stressed that he understands that it is not going to happen overnight. He also recognized that each community is different and responds to isolation and preventative care differently. As such, he specifically called on each community to monitor and act in their best interests to prevent a second wave of COVID-19 worse than what we are going through now. The Broomfield City Council, led by Mayor Quinn, believe that based on our demographics and situation that slightly more caution is needed. They have decided to wait an additional couple of weeks.

Is this the best choice for our community? Based on the conversation, there are many residents and businesses that say yes and just as many that say no. We do need to get our businesses back in business as soon as possible. But if we do it too soon, we risk being worse off than we are now, as hard as that is to imagine. So, yes, we should certainly let the Mayor and our other elected officials know what we think, and how hard this is on our businesses and their employees. But let’s also give them the leeway to lead, to use solid data from the CDC and our own public health department in making their decisions. Let’s give our Mayor the right to lead as he was elected to do. True leadership is not easy, but it is critical in a time of crisis.

Sam Taylor
President/CEO

Broomfield Chamber Celebrates 60 Years with a Special Beer Release

150 150 Pat Monacelli

“Community of Tomorrow” Lager pays tribute to the past and looks to the future.

April 9, 2020 – Broomfield, CO – A special beer release is the first event in the year-long celebration of the Broomfield Chamber of Commerce’s 60th anniversary. The Chamber is partnering with Rails End Beer Company, a Chamber member, to release “Community of Tomorrow” Lager.

“When we started discussing ways to celebrate 60 years, one of the first ideas that came to mind was to work with a local brewer to make a special release beer,” said Pat Monacelli, the Chamber’s Marketing Director. “With craft beer being such a rich part of the character of our state and our community, we thought it would be a perfect way to celebrate. We had a series of conversations with our member breweries, and all were very supportive of the idea. Eventually, Rails End was that one that took on the task of creating and brewing the beer.”

The name “Community of Tomorrow” calls back to the first-ever slogan for the Chamber of Commerce, which was “Broomfield: Today’s Community of Tomorrow.” The beer’s logo is reminiscent of the old Broomfield Heights Center/Broomfield Center sign of the 60s and 70s. The cans for the beer were printed by Contour Printworks.

The Chamber had originally planned to debut the beer at its Membership Celebration event in March. However, when the event was postponed due to COVID-19 concerns, the beer was already in the brewing process. Now, the beer will be released starting April 10th , with 6-packs of cans available at Rails End Beer Company.

Community of Tomorrow is a Helles-style lager, described by Rails End as a clean, gold-colored lager with a smooth grainy-sweet malty flavor and a soft, dry finish.