by Christina R. Metcalf Your email content can be the best ever but if people don’t open your emails, the emails might as well be blank. Two things make recipients click: who it’s from and how appealing the subject line is. In that order. That’s one reason I...

  By Christina R. Metcalf At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need to engage...

by Christina R. Metcalf Some businesses are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control. There is a dearth of people willing (or able) to work for a multitude of...

by Christina R. Metcalf Are you ready to return to normal yet? If “normal” means life without COVID, we’re not that far away from herd immunity. But if your definition of normal is getting back to how things used to be before the pandemic, I’m afraid that likely isn’t...