by Christina R. Metcalf Have you ever watched a Super Bowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a large budget means a lot more possibilities and I won’t argue that. Big brands can...
by Christina R. Metcalf Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted...
By Christina R. Metcalf For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what...