by Christina R. Metcalf Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the smell of leaves can be intoxicating. That’s what makes this season such a hit with marketers. Here are a few fall themes you can...
by Christina R. Metcalf Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description. But this is not sustainable. You may feel crushed by the weight of the world...
By Christina R. Metcalf Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing. What You Need To get your customers’ attention, you...
by Christina R. Metcalf Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for...
By Christina R. Metcalf Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer....