by Christina R. Metcalf If you spend any time speaking with copywriters or website writers, they will tell you a lot of businesses understand the importance of an effective About Us page on their website. As there’s been a lot of information written about telling your...
by Christina R. Metcalf There are just a few days left before Christmas, and it’s one of the busiest shopping weeks all year. Sure, Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic), but many of the other top...
by Christina R. Metcalf We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the...
by Christina R. Metcalf This holiday season, we want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in our backyard. But small businesses have challenges as they market themselves alongside larger,...