Written by: Christina R. Metcalf A few years ago, a trend hit—customizing your offerings to what your customers wanted. It involved surveying every part of their experience and shaping your business based on results. Customer-designed offerings kept a lot of...
Written by: Christina R. Metcalf March 8, 2023, is International Women’s Day when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your business. For the ideas in this article, think...
Written by: Christina Metcalf No one wants to be a number. But there’s no better way to make those around you feel like one than by applying the same treatment to everyone across the board. Nope, individualization is in and it’s no longer a trend but an expectation...