Written by: Christina Metcalf This week, I had one of those rare moments where my teenage son talked to me in more than mono-syllabic answers. We were talking about AI and school projects. While AI is a boon for anyone tasked with repetitive time sucks, it’s a...
Written by: Christina Metcalf Many small and medium-sized business owners think that workforce development isn’t in their “lane.” They leave it to the big guys to work with the chamber and community leaders to ensure the large businesses have the skilled employees...
Written by: Christina Metcalf Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the power of the influencer even as a small business. You may...
Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business. 4 Ways...
Written by: Christina Metcalf As a small business owner, it's easy to get bogged down in the day-to-day operations of your business. You're constantly juggling tasks like managing inventory or staff, paying bills, and dealing with customer service issues. It can be...