Written by: Christina Metcalf How Well Are You Doing? 12 Questions to Take the Pulse of Your Marketing These questions will help you gauge your strong points and what you need to pay more attention to: 1. Is my business telling a story or just talking about itself?...
Written by: Christina Metcalf If you’ve ignored the most popular trend in marketing over the past five years, you may not know anything about content marketing. But before you decide whether it’s for your business or not, you need to understand what it is and how it...
Written by: Christina Metcalf Video content has exploded as a marketing tool and if you’re on the sidelines wondering why, it may help to know that according to eMarketer, daily time dedicated to digital video watching (for adults) has increased exponentially over the...
Written by: Christina Metcalf Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction. Ten 2023 Trends for Small...
Written by: Christina Metcalf It's easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in a gift card program, there's one thing you want to make sure you don't miss. While we...
Written by: Christina Metcalf Bonus offers are a great way to drive sales without discounting your products or services. It makes people feel like they are getting extra value—and these days, with inflation—that can make a reticent customer buy quicker. But what if...
Written by: Christina Metcalf Online shopping is so convenient. Just open a browser and click a couple of times and your holiday gifts could be on their way. But this holiday season we’re asking you to rethink the click and support local small business. It’s good for...
Written by: Christina Metcalf It's small business season and if you're part of a small business you're probably looking for ways to make the most of your Q4. While mega retailers and big business are slashing prices, that's not the best way for you to be competitive....
Written by: Christina Metcalf It’s officially Small Business Season, and that means it’s time to give a little love to small businesses. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a...
Written by: Christina Metcalf By now you’ve likely seen the statistics that shopping small/local keeps roughly $68 out of every $100 in our community, whereas shopping at a national chain means about $43 remains here. Why is that important and what does it mean to you...