"For nearly five years I have had one of the most exciting and rewarding careers that a person could ask for. As President and CEO of the Broomfield Chamber I was able to help organizations thrive in the north metro area by introducing them to potential customers and...
by Christina R. Metcalf When you run your own business, you’re the person deciding on the direction. You’re in control of start dates and marketing promos. You’re the one who must hold yourself back from the shiny object syndrome. And yet, so many of us fail on that...
by Christina R. Metcalf If you’re like me—and almost everyone else in this country—the end of the year is a time to look back and assess. I enjoy the nostalgia and reminiscing that occurs at this time of year, but it can also be a time of dread. It’s a time to realize...
by Christina R. Metcalf If you spend any time speaking with copywriters or website writers, they will tell you a lot of businesses understand the importance of an effective About Us page on their website. As there’s been a lot of information written about telling your...
by Christina R. Metcalf There are just a few days left before Christmas, and it’s one of the busiest shopping weeks all year. Sure, Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic), but many of the other top...
by Christina R. Metcalf We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the...
by Christina R. Metcalf This holiday season, we want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in our backyard. But small businesses have challenges as they market themselves alongside larger,...
by Christina R. Metcalf Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long....
by Sam Taylor, Broomfield Chamber President and CEO November is the traditional time to reflect on what we are thankful for. One thing we are always thankful for at the Broomfield Chamber is our members. When some of them were struggling just to survive, others...
by Christina R. Metcalf There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even get our groceries that way these days. But as...