by Christina R. Metcalf It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a...
by Christina R. Metcalf If you joined the chamber to meet new people, grow your network, and get more customers, you’re on the right track. But do you have a plan to make the most of your time investment? If not, you need one. There may be many reasons you’re...
by Christina Metcalf At some point COVID will be relegated to the same level of concern the flu gets every year. It won’t shutter businesses, alter family celebrations, and be the fuel behind contentious court cases. Someday. Let’s pretend we’re there now. There are...
by Christina R. Metcalf Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the smell of leaves can be intoxicating. That’s what makes this season such a hit with marketers. Here are a few fall themes you can...
by Christina R. Metcalf Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description. But this is not sustainable. You may feel crushed by the weight of the world...
By Christina R. Metcalf Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing. What You Need To get your customers’ attention, you...
by Christina R. Metcalf Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for...
by Christina R. Metcalf Have you ever watched a Super Bowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a large budget means a lot more possibilities and I won’t argue that. Big brands can...
By Christina R. Metcalf For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what...
by Christina R. Metcalf Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your...