Written by: Christina Metcalf If you host regularly scheduled meetings or events (like a weekly review) in your business, you may not even realize how detrimental they are to the productivity of your team. According to the National Statistics Council, about 37 percent...
Written by: Christina R. Metcalf A few years ago, a trend hit—customizing your offerings to what your customers wanted. It involved surveying every part of their experience and shaping your business based on results. Customer-designed offerings kept a lot of...
Written by: Christina R. Metcalf March 8, 2023, is International Women’s Day when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your business. For the ideas in this article, think...
Written by: Christina Metcalf No one wants to be a number. But there’s no better way to make those around you feel like one than by applying the same treatment to everyone across the board. Nope, individualization is in and it’s no longer a trend but an expectation...
tent creation takes a lot of time and energy in trying to find things that appeal to your audience. But a lot of the challenge is in thinking about what to post. If you know your audience well, it becomes infinitely easier to create and curate content they’ll enjoy....
Written by: Christina Metcalf Efficiency is key these days as we’re pulled in hundreds of different directions. If running your business seems like a struggle, it’s time to make things easier. Some businesses choose to do that by hiring additional people, but if you...
Written by: Christina Metcalf According to the American Institute of Stress (yes, that’s a thing) and its Attitudes in the American Workplace VII Report, 80% of workers feel stress on the job and nearly half say they need help handling that stress. If you’re...
Written by: Christina Metcalf One of the most embarrassing things you can do on social media for your business is to mess up a post. For some of us, that might be a spelling or grammar mistake, for others, it may involve a humiliating auto-correct situation. For...
Written by: Christina Metcalf How Well Are You Doing? 12 Questions to Take the Pulse of Your Marketing These questions will help you gauge your strong points and what you need to pay more attention to: 1. Is my business telling a story or just talking about itself?...
Written by: Christina Metcalf If you’ve ignored the most popular trend in marketing over the past five years, you may not know anything about content marketing. But before you decide whether it’s for your business or not, you need to understand what it is and how it...