Written by: Christina Metcalf This week, I had one of those rare moments where my teenage son talked to me in more than mono-syllabic answers. We were talking about AI and school projects. While AI is a boon for anyone tasked with repetitive time sucks, it’s a...
Written by: Christina Metcalf Many small and medium-sized business owners think that workforce development isn’t in their “lane.” They leave it to the big guys to work with the chamber and community leaders to ensure the large businesses have the skilled employees...
Written by: Christina Metcalf Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the power of the influencer even as a small business. You may...
Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business. 4 Ways...
Written by: Christina Metcalf As a small business owner, it's easy to get bogged down in the day-to-day operations of your business. You're constantly juggling tasks like managing inventory or staff, paying bills, and dealing with customer service issues. It can be...
Written by: Christina Metcalf Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms and hitting...
Written by:Christina Metcalf If you’re like me, you may be wrinkling your nose at the thought of people making millions of dollars on one movie giving you business advice. But there’s a new generation of Hollywood stars that aren’t content with just time on screen....
Written by: Christina Metcalf Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for...
Written by: Christina R. Metcalf There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually,...
Written by: Christina R. Metcalf If you joined the chamber to meet new people, grow your network, and get more customers, you’re on the right track. But do you have a plan to make the most of your time investment? If not, you need one. What Am I Doing Here? Map Out an...