by Christina R. Metcalf Your email content can be the best ever but if people don’t open your emails, the emails might as well be blank. Two things make recipients click: who it’s from and how appealing the subject line is. In that order. That’s one reason I...
By Christina R. Metcalf At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need to engage...
by Christina R. Metcalf Some businesses are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control. There is a dearth of people willing (or able) to work for a multitude of...
by Christina R. Metcalf Are you ready to return to normal yet? If “normal” means life without COVID, we’re not that far away from herd immunity. But if your definition of normal is getting back to how things used to be before the pandemic, I’m afraid that likely isn’t...
by Christina R. Metcalf Hope seems to be a big word these days. It’s taken the place of pivot. People are hopeful about recovery. People are hopeful about things returning to normal in the foreseeable future. And people are hopeful they can soon travel and visit loved...
By Christina R. Metcalf Businesses join the chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in good standing in the community. But these days it’s more likely a business...
by Christina R. Metcalf We only have so many hours in the day so the last thing you want to do is spend time doing things that aren’t worth the time. Being labeled as “not worth the time” doesn’t mean they are annoying to do. In fact, some of the things you’re doing...
By Christina R. Metcalf Many of us have spent this year concerned over the health of our businesses or those in the community. Ultimately, a healthy business has a good balance sheet. It has more coming in than it does going out. But that is not the only...
by Christina R. Metcalf If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to...
Article by Christina R. Metcalf Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting. Those days are long gone. If you want...