Written by: Christina Metcalf Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks...
First impressions: what stands out Walking into an online casino for the first time feels like stepping onto a carnival floor, and Chicken Road captures that rush with a bright, accessible layout and a playful tone that still respects the adult audience it entertains....
Written by: Christina Metcalf If you’re like me, creating the right office space is something you embark on every time you’re procrastinating. It can be a time suck or a filler. But investing time in establishing the right work space can improve your productivity,...
Written By: Christina Metcalf This could be the shortest article in the world if I merely answered the question in the title with the word no. And truthfully, that is the answer. However, there's more to it than that. First, the word resolution is used more often for...
Written By: Christina Metcalf The holiday season can be overwhelming with the twinkling lights, music, and crowds under the best of circumstances. For about 16.5% of the US population, overstimulation can be torturous. Over the last decade, sensory-sensitivity...
Written by: Christina Metcalf Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with this help, your local...
Written by: Christina Metcalf Whether it’s coming from mounting pressure from your city or state or requests from customers, the call for sustainability is growing louder. Small businesses, just like their larger counterparts, have a crucial role to play in reducing...
A Solid Tip for Getting More Bang for Your Marketing Buck Do you have a limited marketing budget? Do you think what you can accomplish with your budget is less than ideal because you don’t have the money of a large company? While that may seem true, there is...
Written By: Christina Metcalf Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created...
Written by: Christina R. Metcalf A few years ago, a trend hit—customizing your offerings to what your customers wanted. It involved surveying every part of their experience and shaping your business based on results. Customer-designed offerings kept a lot of...