Written by: Christina Metcalf Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction. Ten 2023 Trends for Small...
Written by: Christina Metcalf It's easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in a gift card program, there's one thing you want to make sure you don't miss. While we...
Written by: Christina Metcalf Bonus offers are a great way to drive sales without discounting your products or services. It makes people feel like they are getting extra value—and these days, with inflation—that can make a reticent customer buy quicker. But what if...
Written by: Christina Metcalf It's small business season and if you're part of a small business you're probably looking for ways to make the most of your Q4. While mega retailers and big business are slashing prices, that's not the best way for you to be competitive....
Written by: Christina Metcalf It’s officially Small Business Season, and that means it’s time to give a little love to small businesses. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a...
Written by: Christina Metcalf By now you’ve likely seen the statistics that shopping small/local keeps roughly $68 out of every $100 in our community, whereas shopping at a national chain means about $43 remains here. Why is that important and what does it mean to you...
Written by: Christina Metcalf The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But...
Written by: Christina Metcalf Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time....
Written By: Christina Metcalf Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many...
Written by: Christina Metcalf As a child of the 80s, I remember the excitement when the Wonder Twins would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often comical results but both characters used their strengths...