Written by: Christina Metcalf Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time....
Written by: Christina Metcalf This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell holiday spending. But how did they decide on...
Written By: Christina Metcalf Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many...
Written by: Christina Metcalf As a child of the 80s, I remember the excitement when the Wonder Twins would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often comical results but both characters used their strengths...
Written by: Christina Metcalf COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose to remain at home even when their business...
Written by: Christina Metcalf If your town is like most, there are several Facebook groups that have formed around living, working, and/or playing in your area. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled...
Written by: Christina Metcalf The title of this article is supposed to be funny, but procrastination isn’t a laughing matter. In fact, procrastination can be severely impacting your business. It can affect sales, revenue, and employee happiness. But when work is tough...
Written by: Christina Metcalf When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media...
Written by: Christina Metcalf Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or...
Written by: Christina Metcalf Workplace trends come and go like snack carts, but these trends may very well revolutionize the way we work because they are just so darn appealing to most employees. But before we go into these workplace trends, know that they are not...