Written by: Christina Metcalf It’s that time of year again and many of us are preparing for a return to normal when it comes to the seasonal onslaught of tourism. Even with high transportation costs, people are traveling and still—hopefully—buying. If you’d like to...

Written By: Christina Metcalf If you’re a small business owner without the resources to hire a large full-time team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to...

6 Ways to Make Your Business Stand Out During a Local Event Written by: Christina R. Metcalf Does your town host a Wine Walk, Holiday Stroll, First Friday, or other downtown event where they close off streets and encourage people to get out and support business? If...

Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has surpassed the celebration of one’s own mother and encompassed grandmothers, women we think of as second mothers, mother-in-laws,...

Written by: Christina R. Metcalf Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone...

By: Christina R. Metcalf The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they search a hard drive (or folder) and post it. This won’t keep you...

by Christina R. Metcalf When you run your own business, you’re the person deciding on the direction. You’re in control of start dates and marketing promos. You’re the one who must hold yourself back from the shiny object syndrome. And yet, so many of us fail on that...