by Christina R. Metcalf There are just a few days left before Christmas, and it’s one of the busiest shopping weeks all year. Sure, Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic), but many of the other top...
by Christina R. Metcalf We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the...
by Christina R. Metcalf Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long....
by Christina R. Metcalf Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description. But this is not sustainable. You may feel crushed by the weight of the world...
By Christina R. Metcalf Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing. What You Need To get your customers’ attention, you...
By Christina R. Metcalf For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what...
by Christina R. Metcalf Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your...
Collaborative fund aims to help businesses rebuild as they re-open. The Broomfield Chamber of Commerce, in conjunction with the Broomfield Community Foundation, has created a new relief and assistance fund designed to help local small businesses recover from the...
by Christina R. Green I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand...
By Christina R. Green You've likely heard how telling your business story can help you connect to your audience. However, for storytelling to be effective for your business you don't want to treat it as a marketing trick that you use on occasion when you're writing...