by Christina R. Metcalf Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long....
by Christina R. Metcalf The troubles with the supply chain are daunting. We’re seeing predictions that the holiday shopping season will be marred by empty shelves and disappointed children. While the problems are serious, there are some businesses that will triumph in...
by Christina R. Metcalf Some businesses are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control. There is a dearth of people willing (or able) to work for a multitude of...
by Christina R. Metcalf It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a...
by Christina R. Metcalf If you joined the chamber to meet new people, grow your network, and get more customers, you’re on the right track. But do you have a plan to make the most of your time investment? If not, you need one. There may be many reasons you’re...
by Christina Metcalf At some point COVID will be relegated to the same level of concern the flu gets every year. It won’t shutter businesses, alter family celebrations, and be the fuel behind contentious court cases. Someday. Let’s pretend we’re there now. There are...
by Christina R. Metcalf Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the smell of leaves can be intoxicating. That’s what makes this season such a hit with marketers. Here are a few fall themes you can...
by Christina R. Metcalf Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description. But this is not sustainable. You may feel crushed by the weight of the world...
By Christina R. Metcalf Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing. What You Need To get your customers’ attention, you...
by Christina R. Metcalf Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for...