by Christina R. Metcalf We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small. While Small Business Saturday is...
By Christina R. Metcalf Are you tired of video calls yet? There was something new and fun about them when we were all locked down for COVID, but now they’ve lost a lot of their sparkle. For some of us who work from home, video calls can feel like an unnecessary...
by Christina R. Metcalf Some businesses are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control. There is a dearth of people willing (or able) to work for a multitude of...
By Christina Metcalf The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in costs of goods and services skyrocketing, only to...
By Christina R. Metcalf Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer....
by Christina R. Metcalf Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted...
by Christina R. Metcalf There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually,...
by Christina R. Metcalf While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. Let’s get started. Ways to...
By Christina R. Metcalf If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the country panicked, running to the gas station to fill up...
By Christina R. Metcalf Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good...