by Christina R. Metcalf Have you ever watched a Super Bowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a large budget means a lot more possibilities and I won’t argue that. Big brands can...
By Christina R. Metcalf For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what...
by Christina R. Metcalf Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your...
by Christina R. Metcalf Starting a new business can be challenging, but it can be even more difficult if you are new to the community. In some areas being the “new business (or business owner) on the block” is a designation that doesn’t last long (in large...
by Christina R. Metcalf The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks,...
by Christina R. Metcalf Let’s face it. You can’t throw a rock these days without hitting a help wanted sign. If someone wants to work, there is little stopping them on the employer side. (There may be things like childcare or scheduling on the employee’s side but...
by Christina R. Metcalf While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. Let’s get started. Ways to...
By Christina R. Metcalf If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the country panicked, running to the gas station to fill up...
By Christina R. Metcalf Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good...
by Christina R. Metcalf COVID numbers seem to be going down and vaccine administrations are going up. That’s allowing people to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the...