by Christina R. Metcalf We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the...
by Christina R. Metcalf This holiday season, we want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in our backyard. But small businesses have challenges as they market themselves alongside larger,...
by Christina R. Metcalf Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long....
by Sam Taylor, Broomfield Chamber President and CEO November is the traditional time to reflect on what we are thankful for. One thing we are always thankful for at the Broomfield Chamber is our members. When some of them were struggling just to survive, others...
by Christina R. Metcalf There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even get our groceries that way these days. But as...
by Christina R. Metcalf We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small. While Small Business Saturday is...
By Christina R. Metcalf Are you tired of video calls yet? There was something new and fun about them when we were all locked down for COVID, but now they’ve lost a lot of their sparkle. For some of us who work from home, video calls can feel like an unnecessary...
by Christina R. Metcalf The troubles with the supply chain are daunting. We’re seeing predictions that the holiday shopping season will be marred by empty shelves and disappointed children. While the problems are serious, there are some businesses that will triumph in...
by Christina R. Metcalf Some businesses are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control. There is a dearth of people willing (or able) to work for a multitude of...
by Christina R. Metcalf It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a...