“Community of Tomorrow” Lager pays tribute to the past and looks to the future.
April 9, 2020 – Broomfield, CO – A special beer release is the first event in the year-long celebration of the Broomfield Chamber of Commerce’s 60th anniversary. The Chamber is partnering with Rails End Beer Company, a Chamber member, to release “Community of Tomorrow” Lager.
“When we started discussing ways to celebrate 60 years, one of the first ideas that came to mind was to work with a local brewer to make a special release beer,” said Pat Monacelli, the Chamber’s Marketing Director. “With craft beer being such a rich part of the character of our state and our community, we thought it would be a perfect way to celebrate. We had a series of conversations with our member breweries, and all were very supportive of the idea. Eventually, Rails End was that one that took on the task of creating and brewing the beer.”
The name “Community of Tomorrow” calls back to the first-ever slogan for the Chamber of Commerce, which was “Broomfield: Today’s Community of Tomorrow.” The beer’s logo is reminiscent of the old Broomfield Heights Center/Broomfield Center sign of the 60s and 70s. The cans for the beer were printed by Contour Printworks.
The Chamber had originally planned to debut the beer at its Membership Celebration event in March. However, when the event was postponed due to COVID-19 concerns, the beer was already in the brewing process. Now, the beer will be released starting April 10th , with 6-packs of cans available at Rails End Beer Company.
Community of Tomorrow is a Helles-style lager, described by Rails End as a clean, gold-colored lager with a smooth grainy-sweet malty flavor and a soft, dry finish.